The growing ubiquity of Internet and cloud computing is having significant impact on media-related industries.\r\nThese industries are using the Internet and cloud as a medium to enable creation, search, management and\r\nconsumption of their content. Primarily, Content Delivery Networks (CDNs) are deployed for distributing multimedia\r\ncontent to the end-users. However, existing approaches to architecting CDNs have several limitations. Firstly, they\r\ndo not harness multiple public cloud services for optimizing cost to performance ratio. Secondly, they lack support\r\nfor dynamic and personalized content creation and distribution. Finally, they do not support end-to-end content\r\nlifecycle operations (production, deployment, consumption, personalization, and distribution).\r\nTo overcome these limitations, in this paper, we propose, develop and validate a novel system called MediaWise\r\nCloud Content Orchestrator (MCCO). MCCO expands the scope of existing CDNs with novel multi-cloud\r\ndeployment. It enables content personalization and collaboration capabilities. Further, it facilitates do-it-yourself\r\ncreation, search, management, and consumption of multimedia content. It inherits the pay-as-you-go models and\r\nelasticity that are offered by commercially available cloud services.\r\nIn this paper, we discuss our vision, the challenges and the research objectives pertaining to MCCO for supporting\r\nnext generation streamed, interactive, and collaborative high resolution multimedia content. We validated our\r\nsystem thorugh MCCO prototype implementation. Further, we conducted a set of experiments to demonstrate the\r\nfunctionality of MCCO. Finally, we compare the content orchestration features supported by MCCO to existing\r\nCDNs against the envisioned objectives of MCCO.
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